Company Description
Headquartered in Paris, France Market Entry Strategies is an independently owned international trade consultancy helping international companies, economic development organizations and government agencies enter, understand and grow in the French market. As a member of IBG Global, the firm combines strong local expertise in France with access to an international network covering more than 100 markets across 50+ countries.
With experience across sectors including advanced manufacturing, biopharmaceuticals, ICT, energy and agri-food, France Market Entry Strategies provides practical, end-to-end support designed to turn market opportunities into sustainable commercial growth.
Services to SMEs and international companies: Market research and intelligence, market entry strategy, market validation and sizing, competitor and pricing analysis, regulatory reviews, sales channel identification, distributor and partner searches, due diligence, and introductions to qualified potential partners.
Business development in France: Identification and qualification of potential distributors, partners and customers, extensive background research, appointment setting and support in assessing prospective business partners. The company provides local, hands-on execution to help international businesses establish and expand their presence in France.
Services to Economic Development Organizations (EDOs) and government agencies: Design and delivery of trade missions and trade show programs, including customized market research, pre-qualified B2B meetings, promotional support and logistics. France Market Entry Strategies also provides FDI attraction services, including sector analysis, FDI strategy development, investor identification and the organization of investment missions and investor visits.
Principal Biography
Tatiana Miron brings extensive international experience in strategy, business development and market intelligence, having worked across France, Spain, Eastern Europe and Africa. She has held senior positions with Business France, including Project Director in Paris and Head of the Food & Agriculture Department in Johannesburg, before founding Prime Target in 2018, a company specializing in export market selection and international development.
Tatiana advises SMEs and mid-sized companies on international growth, market selection and global strategy, and has served as a consultant for Bpifrance international acceleration programs. She holds an MBA in Global Management from KEDGE Business School and a Master's degree in Finance and Banking, and has pursued doctoral research in International Business at Aix-Marseille University. A multilingual international business professional, Tatiana speaks French, English, Russian, Romanian and Spanish.