Established in 2002, Foley is a trusted international advisory firm specialising in market entry and business expansion services for companies seeking to do business in Australia and New Zealand, as well as for ANZ companies aiming to grow internationally. Foley offers tailored services such as market assessments, feasibility studies, entry strategies, regulatory insights, product evaluations, competitor analysis, and the identification of local distributors, importers, and end customers. The firm is also well regarded for coordinating high-impact B2B meeting programs and managing inbound trade delegations. To support long-term success, Foley provides a suite of corporate services including legal, accounting, talent acquisition, employer of record (EOR), and go-to-market strategy.
Over the past 20 years, Foley has proudly supported a diverse range of international clients in their market entry and expansion efforts across Australia and New Zealand. These include U.S. state governments such as Pennsylvania, Virginia, Wisconsin, Maryland, Delaware, Washington, California, and Louisiana; Canadian entities such as the Consulate General of Canada, Global Affairs Canada, and CIMA; and European agencies including Invest Northern Ireland, Scottish Development International, and Business Finland. Foley has also partnered with private sector companies like Herr’s Foods, Wyld Networks, SmartOne Canada, Intralink, Automation Alley and Circardia to deliver tangible outcomes across advanced manufacturing, aerospace, defence, cybersecurity, clean energy, agri-food, life sciences, ICT, and smart cities sectors.g, talent acquisition, resident director, employer of record, and ongoing business development
Giovanni (Gio) Munoz is the Managing Director of Foley and brings over 20 years of experience in business development, media, marketing, financial services, and international trade. Known for his collaborative approach and cross-sector expertise, Gio has supported a wide range of clients from U.S. state governments and Canadian agencies to private companies and European trade bodies in successfully entering and expanding in the Australian and New Zealand markets.
He holds a Bachelor of Medical Science from the University of Sydney, with a focus on neuro and cardiovascular pharmacology. Prior to joining Foley, Gio spent a significant part of his career in the superannuation sector, working with one of the largest pension funds in the world. This experience gave him deep insight into institutional investment, regulatory frameworks, and stakeholder engagement at both domestic and global levels.
At Foley, Gio leads investment attraction and trade development programs across industries, including aerospace, clean tech, life sciences, cybersecurity, advanced manufacturing, and food and beverage. He is a trusted connector and strategic advisor, passionate about delivering tailored solutions and building long-term international partnerships that drive commercial outcomes.
