Founder Director

Company Description


psps business abroad assists Dutch and foreign SME’s with foreign market entry activities and Economic Development Organizations (EDO) with trade promotion and investment attraction. psps has worked in a wide spectrum of industries, over time developing a specialty in the advanced manufacturing industry, automotive, medical devices, ICT, food and agriculture, services ( logistics) and sustainable energy sectors.

Psps has represented various U.S. states in the Benelux region, such as Pennsylvania (Trade since 2008), Wisconsin (Trade since 2013), Colorado (since 2020), Tennessee (Investment, 2016-2018). Over the years psps has assisted several hundreds of U.S. and other nationalities companies to enter one or more of the Benelux markets.

Since 2000 psps has organized more than 120 inbound and outbound governmental and non-governmental trade missions, serving more than 1,500 Dutch and foreign companies. Many of these missions were handled by psps in the capacity of preferred supplier and frame contractor of The Netherlands Enterprise Agency, the Dutch National Economic Development Organization, a role that psps has fulfilled since 2006.

Since 2018 psps is offering a new service product called Leads2Business. It uses LinkedIn to increase international revenue for SMEs. The service starts by defining a specific market supported with a market entry strategy. Business leads are then identified and approached on LinkedIn by psps on behalf of the client, by applying reversed social selling techniques. After four months, results are qualified sales calls and an international lead pipeline. Leads2Business is often applied to better prepare for international trade show attendance – as an exhibitor or visitor.



Peter E. Sanders is Managing Partner of psps since 1999. He studied Marketing & Corporate Communications, obtained his Masters degree at Boston University and gained work experience in leading international/US marketing communications services companies in Belgium and the Netherlands. His areas of expertise are healthcare, advanced manufacturing and food. His mother tongue is Dutch. He is fluent in English and German and speaks French proficiently.

We provide market entry strategies for the European African Middle East South American USA Canadian Mexican Australian New Zealand Chinese Japanese Korean Indian Southeast Asian Market

Click HERE to find out how

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