Founder Director

Company Description

Orissa International provides market entry and business expansion consulting services to companies that want to grow their business in Southeast Asia. Established in 1997, Orissa International is headquartered in Singapore, with additional offices in Malaysia, Indonesia, Thailand, Vietnam and the Philippines.

Orissa’s clients come from a wide variety of industry sectors that need services such as a go-to-market strategy or clarity on local regulations, assistance with identifying and arranging business matching meetings with distributors or end users, in-market business development, or various other marketing support services.

Orissa is recognized as one of the most experienced international business development consultants within Southeast Asia. This is one of the key reasons why many government export promotion agencies from North America, Europe and Asia refer their companies to Orissa for services for the ASEAN market.


Sarath Menon is the Founder and Managing Director. Prior to founding the company, Mr. Menon was the Country Director of the U.S.-Asia Environmental Partnership (USAEP) program in Singapore, a USAID-funded program that focused on trade development, regulatory policy and business facilitation within the environmental industry in Southeast Asia.  His achievements in the USAEP program were recognized in 1997 when he received the Distinguished Service Award from the U.S. Government for his work in promoting the exports of American products and services to Asia.

Mr. Menon is an active member of the Singapore business community. He has conducted export strategy workshops organized by Enterprise Singapore, the Singapore Government export promotion agency. He has served as a member of the Board of Governors of the American Chamber of Commerce, where he Co-Chaired the Entrepreneur Committee.  He is also a past President of the American States & Ports Association (ASPA), a grouping of U.S. states and ports with a presence in Southeast Asia.


We provide market entry strategies for the European African Middle East South American USA Canadian Mexican Australian New Zealand Chinese Japanese Korean Indian Southeast Asian Market

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