MARKETS

IBG Global is the world’s largest international trade development network.

YASUSHI HASEGAWA

IBG Global - Japan

Founder Director
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Japan

Fenetre Partners, Ltd.


Company Description

Fenetre Partners is a leading consulting company for trade, investment, and international marketing, based in Tokyo, Japan. Fenetre serves as a bridge that connects international businesses with Japan and the global market, providing clients with market research, market entry strategy, local partner and distributor search, trade mission support, and representation for marketing and sales. Clients include both foreign companies looking to enter the Japanese market and Japanese companies aspiring to go global. Founded in 2008, Fenetre Partners employs 34 staff members and has conducted over 400 international projects in the past 15 years.

PRINCIPAL BIOGRAPHY

Yasushi Hasegawa is Managing Director and Co-founder of Fenetre Partners with 25 years’ experience in the fields of strategy, marketing and sales management in Japan. Prior to founding Fenetre Partners, he served as a strategy and marketing consultant on over 100 projects: new business development, market research, sales development and change management primarily in the following sectors: food, IT, telecommunication, pharmaceutical, logistics, video games, retailing and food service in Japan. He earned his B.A. in Commerce from Waseda University and Executive MBA from Hult International. He is the authorized trade consultant of the Virginia Economic Development Partnership, the Great Lakes St. Lawrence Governors & Premiers Association and and Senior Advisor to Enterprise Florida for Japan.