Managing Director

Company Description

U.S. Market Entry Strategies, LLC guides international companies seeking to enter the U.S. market by providing market validation, channel selection, competitor and pricing analysis, distributor searches, regulatory reviews, B2B matchmaking and more. With regional directors in the Northeast, Southeast, Midwest and West, the company provides localized business connections to ensure international companies launch in the most relevant regional U.S. market(s).

U.S. Market Entry Strategies draws on 60+ years of international business experience guiding 100’s of companies to enter global markets, both outbound and inbound to the U.S. Projects have been delivered in the telematics, sustainable energy, heritage, fashion, food, music streaming, video streaming, live entertainment, and other sectors. Experience managing foreign direct investment (FDI) programs in three (3) U.S. states informs its approach to assessing the best U.S. markets for international companies. Establishing UK’s North America Trade Hub to assist 400+ UK companies to enter the U.S. annually provides a nationwide network of sector experts.



Paul H. Grossman, Jr. offers over 30 years’ experience in international trade and foreign direct investment (FDI) at both the state and local level in Virginia, South Carolina and Arizona. His work has taken place in both public and private organizations, and in more than 30 countries. As Managing Director of U.S. Market Entry Strategies, LLC, Paul works with international companies to successfully launch in the U.S. market. Paul also serves as Executive Director for IBG Global LLC, a global network of independently owned consultancies with offices in 70+ countries that provides international trade and FDI services to government agencies.

Previously, Paul served as Vice President, International Trade for the state of Virginia, USA where he was responsible for the global promotion of Virginia products and services. Through the enrollment and serving of 320+ companies annually in Virginia’s trade programs, over $650 million in annual export sales were generated. More than 1,000 companies traveled overseas to conduct business during the course of his leadership.  The Virginia Leaders in Export Trade (VALET) Program created by Paul won national awards for innovation, and is unique among U.S. state trade development programs. Paul also managed Virginia’s international investment (FDI) program during which international companies established business facilities in the state resulting in $3.8 billion in capital investment and the creation of 15,425 jobs. Paul received a Masters degree from the ASU -Thunderbird School of Global Management.


We provide market entry strategies for the European African Middle East South American USA Canadian Mexican Australian New Zealand Chinese Japanese Korean Indian Southeast Asian Market

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